One of the easiest and best ways to separate
your retail store from your competition is with services.
This is an area that many retail stores have plenty of
opportunity to improve in marketing their services.
Consider the following to promote your services.
1.Use part of your end caps and promotional areas to promote
your services. List the info on light color pastel paper to be
noticed even more.
2.Have a sign or signs made for your front windows promoting
your services.
3.Have employees mentioned to customers who buy products that
are relevant and or add flyers or brochures to their purchase.
You may want to include some special incentive to get them to
try your services for the first time.
4.Send a post card to your mailing list telling more about one
of your services.
5.Tie in a special or charitable event with your services.
These are just a few ways to get the word out about your
services. If you can get the word about your service, it
greatly increases the loyalty of customers to your store. This
will also increase the sales of products also.
|