Most retail stores need to advertise to have a steady stream of traffic in the store. Getting free good publicity is much better than advertising. Yes, it is cheaper, but best of all it is more credible for the retail store than advertising.

The key to getting free publicity is to do something newsworthy. The media is interested how it affects their customers not your business. There are countless ways to get free publicity. Here are just a few examples.

1.Large Donation or Special Event for a Charitable organization.
2.Holding Medical Tests
3.Events for kids (Contests, Magic Shows, Special Event Pictures)
4.Holding an Unusual events (such as snow in July or look a like contest are a couple examples.)
5.Have insurance covered you giving a big prize, like a hole in one in a golf event, team scoring a touchdown on the kick-off, or snowing over a certain amount on a specific day.

Getting publicity for your retail store is a huge plus many owners overlook. If you need a professional press release, you can go to:
ELance

You can list your project and have others bid on it and select whatever one you like.

Start today planning on how to get publicity and separate yourself from your competition.