- Increase Sales with Better Value and Not the Lowest Price
If you decide to compete on price, the customer is less likely to be loyal to your retail business. If a competitor decides to have lower prices than you, many of them will shop there.
- Changes for the New Year for Your Retail Store
All retail businesses should be looking to improve on a daily basis. If your retail store is doing good, minor adjustments need to be made.
- Promoting your Retail Store
One of the easiest and best ways to separate your retail store from your competition is with services. This is an area that many retail stores have plenty of opportunity to improve in marketing their services.
- Hiring the Right Employees for Your Retail Store
Hiring the right employees will make every retail store owner's life easier.
- Publicity Tips for Retail Stores
The key to getting free publicity is to do something newsworthy. The media is interested how it affects their customers not your business.
- Craigslist Marketing for Retail Stores
The key to being successful with craigslist marketing is to be consistent and follow the rules. The two big rules deal with how often and where you can post.
- It Will not Work in My Town / Industry
Instead of making excuses why something will not work, they need to make reasons why I would. A retail store owner not willing to try new things or adjust things is a deadly combination. It will eventually lead to the store closing.
- Learn from Chris Zane
Chris Zane has owned a bike shop since he was 16 and now has one of the five largest bike shops in sales in the United States. Chris Zane has 4 main competitors but he has 65% of the market share. His approach is different than almost any other retailer and has led to his success.
- Giving Free Merchandise can Increase Sales
Giving away stuff free can return a store owner much more than the cost of the merchandise being given away.
- Niche Your Retail Store to Success
Many independent retail stores try to take care of everyone’s needs that walk in the door, like the larger businesses. This is not profitable for the independent retailer to be able to do this.
- Customers Wamt More than a Good Price
Customers are looking for value, choices, new, convenient locations, extended hours, one-stop shopping. They want a hassle free shopping experience. They want the store to be clean with a friendly personal touch. Customers like to shop particular stores for the shopping experience.
- High Impact Promotional Sale
High Impact Promotional Sales can do many great things for your business. They can create fantastic cash flow, move old inventory, give great customer perception about your retail store and increased your sales and profitability long-term. The key to having a high impact promotional sale is to be priced right and to create curiosity and excitement.
- New Year- Time to Clean Up
After the busy holiday season, January is an excellent time
to take care of your old inventory. Any inventory that is
at least one year old which means it has been through two
holiday seasons needs to be sharply reduced.
- Powerful Tools to Manage Stress
Often times stress will manifest when we carry over
yesterday’s concerns into our present-day concerns. An
accumulation will almost always end in a high stress level.
- Special Events for the Holidays
There are many special events that can produce much traffic
for you at little or no cost. Customers like unique
shopping experiences. During the promotional sales that I
run, many repeat customers come in for the shopping and the
special events also.
- How to Control Shrink at Your Retail Store
Shrink can take many forms, but here
are the four most common. They are employee theft,
shoplifting, vendor theft and paperwork errors.
- Lifetime Value of a Customer
Many businesses decisions are made based on short-term
effects. The goal of every business should be to maximize
profits of the business in the long term. However, it is
common for a business to lose a customer over an
insignificant amount of money.
Retail Business Tips
